MEDIA & PARTNERSHIPS
Partnerships.
I’m proud to partner with exceptional people, ideas and brands that elevate my audience’s craft and calling. Below are the numbers — every day, every week.
46,000+
Letters delivered every week
185,000+
People reached every day
As of November 2026
Updated monthly
The reach, by the numbers
Total audience
500K+
Across every platform
Instagram views
27.3M
Last 90 days
Instagram
337K+
Followers
Substack
23K+
Subscribers
Audience By Platform
Where are they?
Instagram@mattgottesman
Reach · Last 90 days
27.3M
Views
Unique viewers
7.6M
Profile visits
112K+
Reach from non-followers
New people, every post
71%
Engagement · Last 90 days
2.07M
Interactions
Likes
1.2M+
Saves
430K+
Shares
322K+
Reposts
116K+
Comments
27.3K
Per post
182.8K
Average views
Average likes
8.3K
Average saves
2.4K
Average shares
1.98K
Top post views
Last 30 days
2.4M+
SubstackThe Niche Is You
Readership
176K
Total reads
Open rate
Industry average ~20%
40%+
Subscriber growth
Last 12 months
2.5×
Rankings
Top 40
Philosophy bestseller
Currently #35
Paid · Philosophy
Substack bestseller list
Top 50
Publications recommend it
Across Substack
234
Loyalty & footprint
183
Countries · all 50 states
Paid retention
Twelve months
51%
App followers
Follow in the Substack app
25.3K
PodcastThe Niche Is You
30K+
Downloads per month
Apple, Spotify, YouTube
204
Countries
Listening every month
900+
Episodes
Published to date
800+
Five-star reviews
Apple Podcasts & Spotify
More channelsFacebook · Threads · YouTube · TikTok · LinkedIn
45K+
Facebook
Followers
27K
Threads
Followers
2K
YouTube
Subscribers
8K
TikTok
Followers
4K
LinkedIn
Followers
The Audience
Who are they?
Writers, makers, founders and creators — most running their own businesses. They make their own buying decisions, invest in the tools of their craft and their money, and come back to brands that earn their trust.
Gender01
55%
Women
45%
Men
Age02
25–54
Almost the entire audience — in their building years
1825405465+
Where they are03
182
countries
United States47–68% by platform
ItalyUnited KingdomCanadaAustraliaSouth AfricaMexico
What they do04
Writers and authors
Founders and entrepreneurs
Creators and makers
Advisors, consultants and experts
Operators in transition
What they use05
Teche.g. Notion, Claude, ChatGPT, Framer, Circle
Financee.g. Origin, Wealthfront
CraftQuality software, creative tools + modern technology
TravelIndependent hotels, slow travel, culture
ValuesQuality over quantity, brand integrity, commitment to craft
What they care about06
Creativity and craft
Building something they own
Faith and calling
Intentional living
A good mind, healthy living and a great business
“Your work is a God-send.”
— Michael · Reader
“The intersection of God and Calling is the most important work right now.”
— April · Reader
“In a world drowning in noise, your voice cuts through with rare clarity.”
— Lauren · Reader
The Person Behind It
Matt Gottesman.
BeforeTwenty-plus years building — companies, a growth agency, consulting for Louis Vuitton Moët Hennessy brands.
TodayWriter and host of The Niche Is You (Substack + podcast), 337K+ on Instagram, author of three forthcoming books, co-founder of SOVERN Group (publishing & media) with Lauren Ungeldi. Featured in Forbes, Inc. and Entrepreneur.
Through-lineThe intersection of creativity, entrepreneurship and faith, written for people building intentional businesses and lives.
The niche is you.
Let’s Talk
Have something in mind?
Tell me about your brand. Every request is reviewed by my team — if it feels like a fit for the people who read this, you’ll receive a link to book a call.
Or write directlypartnerships@mattgottesman.com